Sarah in Byron Bay. Image by Jess Green @key_witness_media

Following several post-uni years working in Sydney as a features and entertainment writer for women’s lifestyle magazines including Cosmopolitan and Grazia, I made the tough decision to give up a great role to ‘do a ski season’ in Canada. One season became two, and before I knew it my career break had morphed into a seven-year travel odyssey taking in almost 100 countries, including a whole year backpacking around Latin America and four years working in London, first as a freelance travel writer and city guide editor at travel app Guidepal, and then as a destination editor at Lonely Planet, where I commissioned, edited and wrote guidebooks and online content spanning Southeast Asia to the Caribbean.

When I first started travelling independently, I was hungry to tick off the world’s top travel experiences. I always tried to tread carefully along the way, but rarely was I fully aware of the social and environmental impact I was having on each destination. Had I known what I do now about the importance (not to mention the benefits) of travelling more responsibly and sustainably, I like to think I would have made some better choices. Frustrated by the level of ‘greenwashing’ in the travel industry (and even in the travel press) today, I created this website as a resource conscientious travellers can trust to deliver well-researched travel tips and reviews that are aligned with UN Sustainable Development Goals as well as the ethos of responsible travel. 

Seduced back to the sunny shores of Australia in 2016 after seven years living abroad, I now manage ecotravelist alongside working as a freelance travel writer and editor for various travel magazines and newspapers (print and online), guidebooks and travel brands in Australia, the UK, and beyond.


Disclaimer: My travels are sometimes supported in some way by tourist boards or other travel operators; when this is the case, it is disclosed in the content produced as a result of the trip. All opinions expressed are my own.