Welcome to ecotravelist! I’m Sarah Reid, an Australian travel writer, journalist, subeditor, author and blogger with a passion for sustainability and low-impact travel. 

Following several post-uni years working in Sydney as a features and entertainment writer for women’s lifestyle magazines including Cosmopolitan and Grazia, I packed my bags to ‘do a ski season’ in Canada. One season became two, and before I knew it my career break had morphed into a seven-year travel odyssey taking in almost 100 countries, including a year backpacking around Latin America and four years working in London, mostly as a Destination Editor at Lonely Planet, where I commissioned, edited and wrote guidebooks and online content spanning Southeast Asia to the Caribbean.

Over my years exploring the planet, I’ve learned (often the hard way) that many popular travel experiences can be extremely damaging to the environment, local people and animals. Frustrated by the level of greenwashing that remains in the travel industry today, I launched ecotravelist.com as a resource that conscious travellers can trust to deliver well-researched travel tips and reviews that are aligned with the ethos of responsible travel and the UN Sustainable Development Goals. 

Now based in Australia (when I’m not travelling), I now manage ecotravelist alongside working as a freelance travel writer and subeditor for a growing stable of travel publishers and travel brands in Australia, the UK, and beyond (for more info and links to my latest articles, head over to sarahreid.com.au). I’m also the author of The Solo Travel Handbook, published by Lonely Planet in 2018.


Disclaimer: My travels are sometimes supported in some way by tourist boards or other travel operators; when this is the case, it is disclosed in the content produced as a result of the trip. All opinions expressed are my own.